Founded in 2013, one of the longest operational exchanges in the cryptocurrency industry, Jucoin today announces its evolution to Ju.com. This comprehensive rebranding represents the transformation of the platform from a regional crypto exchange to a global ecosystem focused on conducting crypto transactions as intuitively as basic computer interactions. The brand presents innovative visual identity, user-centric philosophy, and groundbreaking capabilities for crypto transactions as intuitively as basic computer interactions.
From regional exchanges to the global ecosystem
Since the new leadership was controlled in 2024, the platform has undergone significant transformation, achieving 50 million registered users in over 100 countries, $5 billion in daily trading volume and 26 million global community members. The brand’s brand to Ju.com represents the natural evolution of these achievements into a unified vision that eliminates barriers to complexity that hinders the adoption of mainstream cryptography.
“The brand to Ju.com reflects the fundamental belief that technology should disappear into simple interactions,” says Sammi Li, CEO and co-founder of Ju.com. “In the past year, we have proven that the Crypto platform can prioritize user success over technical complexity. Today’s announcement is a commitment to making it impossible for all users.”
An innovative visual identity system
The new Ju.com brand focuses on innovative J-symbols that act as both a logo and a conversion tool. Geometric designs act as commas, apostrophes, or connection points, literally rewrite the campaign catchphrase “Mpossible” to “I can.”
This visual philosophy spreads throughout the platform’s “point. click. deal.” approach. This makes Crypto trading as familiar as basic computer operations. Users can now exchange blockchain tokens without an external wallet and bridge the entire blockchain through familiar point-and-click actions.
Breakthrough features are tailored to user-first philosophy
Ju.com presents several innovative features that embody our commitment to simplifying complex cryptographic interactions.
Futures Loss Protection Plan This system, already active, uses JU computing power to automatically compensate for futures trading losses above 500 USDT, indicating the success of a platform that is tailored to the success of the user.
The US and Hong Kong stock trading zones have lowered investment barriers. It allows everyone to trade real US and Hong Kong stocks, enjoying full dividend rights and staking incentives.
Early Bird Stock Subscription Zone Early access to subscriptions to high-quality stocks creates new investment opportunities and helps businesses ensure efficient financing.
Proven Platform Foundation
Brands are built on proven success metrics that validate a user-first approach.
Scale: 50m + Registered Users, $500 Million Trading Volume Every Day, $5 billion + Cumulative Volume Innovation: $0.10 to 20,000% Returns of Early Supporter Technology: 1 Blockchain offers block time of 1 Second in block time of 1 Second. progress
Comprehensive ecosystem integration
JU.Com acts as a unified ecosystem that connects multiple products through a consistent user experience.
JU.Com Exchange: Core Trading Platform with CEDEFI Integration for Seamless On-Chain Access: High-Performance Blockchain Infrastructure Supporting Ecosystem Applications Xbrokers: Global RWA Brokers and Liquidity Network JUCARD: Payment Solutions Supports Bridging Crypto and Traditional Investment JumpFindy’s Payment Over 50 AI and Blockchain Projects
Global expansion and regulatory leadership
Rebranding supports the continued international expansion through regulatory compliance at its foundations. Ju.com maintains operations in more than 30 countries with over 500 team members and is positioned for further growth as its regulatory framework is mature worldwide.
“We are building infrastructure for the mainstream future of Crypto,” explained Sammi, CEO and co-founder of Ju.com.
Mission and vision
Mission: Make Crypto trading available through computer interfaces to remove technical barriers and enable anyone to access the entire crypto ecosystem through simple actions.
Vision: A world where blockchain technology becomes an invisible infrastructure, allowing seamless access to financial opportunities.
Core Philosophy: Technology should not disappear into simple interactions. Every point of contact should feel familiar and fun, regardless of the sophisticated blockchain infrastructure you work behind the scenes.
About ju.com
Founded in 2013, Ju.com (formerly Jucoin) has evolved into a comprehensive service-driven crypto ecosystem spanning over 100 countries with over 50 million users. The platform integrates exchange services with Juchain Blockchain Infrastructure, Xbrokers RWA Brokerage, Jucard System, Jumpfi payments, and innovative capabilities that eliminate traditional barriers between centralized and decentralized finance. Ju.com’s integrated ecosystem reflects a service-driven philosophy designed to remove friction and provide users with a seamless, secure, and rewarding cryptographic experience across all touchpoints.
