BloFin, a global cryptocurrency exchange, took center stage at TOKEN2049 Singapore as the title sponsor, delivering an exceptional branding experience that was the most talked about event in history. From the towering orange “BloFinBuild” booth to the packed Whalefield 2025 afterparty headlined by DJ BLOND:SH on the most iconic club marquee with Berachain, BloFin has set a new benchmark for creativity, scale and whale influence in the industry.
“Where every move creates another whale” The 4.3 million-tall crane and whale chess that caught the attention of the BloFin booth
At over 4.3 meters tall, BloFin’s two-story #BloFinBuild installation was the tallest and most ambitious booth in TOKEN2049’s history. BloFin’s iconic orange-clad booth embodies the spirit of “Keep Building. Construct the Future.”
The immersive space recreated a futuristic trading city, symbolizing continued growth and ambition, with cranes rising against the skyline and whales emerging from the depths. The centerpiece whale chess sculpture quickly became an icon, expressing BloFin’s philosophy that every strategic move creates the next whale. Guests and industry leaders alike praised the booth as “the most creative, powerful, and visually stunning experience of TOKEN2049.” Feedback consistently highlighted BloFin’s bold and innovative approach, cementing the booth as a standout attraction and testament to the brand’s vision: ‘Where whales are made’.
BloFin Whalefield 2025: Web3 x Music x Visual x Energy
The most anticipated and talked about TOKEN2049 week sold-out afterparty
BloFin’s Whalefield 2025 at Marquee Singapore, co-hosted by VeraChain and supported by Crypto Banter, BeinCrypto, Abstract and Teal Street, became the most anticipated and sold-out afterparty of TOKEN2049 week.
Themed “Crypto x Techno x Visual x Energy,” the event merged music, BloFin’s creative futuristic visual art, and blockchain culture into a fully immersive experience. DJ BLOND:ISH delivered a captivating, high-energy performance that embraced sustainability and digital innovation, while the breathtaking visual show of the two-headed whale goddess symbolized BloFin’s spirit of creativity, ambition, and innovation.
Whalefield has become a cultural phenomenon, merging cryptocurrencies, culture, and community into a single pulse. Attendees described it as “the heartbeat of TOKEN2049” and “not your typical afterparty.” The event sparked over 50,000 post-event discussions online and quickly became TOKEN2049’s most talked about experience, marking the moment when BloFin defined brand leadership and creativity in the Web3 era.
Shaping the future of Web3: Insights from industry giants on markets, AI, and innovation
BloFin also hosted a special VIP networking lounge powered by AWS, moderated by CoinDesk and BeInCrypto. Panels featured speakers from Nansen, Mantle, Abstract, and other industry pioneers, exploring everything from market insights to an AI-driven future.
The lounge reinforced BloFin’s role as a thought leader shaping the future of trading and Web3 technology, providing attendees with unparalleled access to insights and discussions at the intersection of finance, blockchain, and innovation.
From the landmark 4.3 million-person “BloFinBuild” booth to the legendary Whalefield 2025 afterparty, BloFin redefined what it means to lead in Web3 branding. By combining scale, creativity, and cultural impact, the exchange delivered unforgettable experiences that captivated communities around the world, strengthening its position as a user-first, visionary platform, and demonstrating why BloFin continues to be “Where Whales Are Made.”
About Brofin
BloFin is a cryptocurrency exchange. The platform offers over 500 USDT-M trading pairs, spot trading, copy trading, API access, integrated account management, and advanced subaccount solutions. Committed to security and compliance, BloFin integrates Fireblocks and Chainaracy to ensure robust asset protection. BloFin provides professional traders with scalable trading solutions, efficient money management, and enhanced flexibility. As a continuing sponsor of TOKEN2049, BloFin continues to expand its global presence and strengthens its position as “Where Whales Are Made.”
