Iggy Azalea’s Mothercoin rose 25% following the launch of Thrust, a Solana-based platform designed to bring transparency to celebrity-backed tokens.
This development comes as Bitcoin and Ethereum face significant price declines, prompting investors to explore alternative digital assets. With several high-profile token launches planned before the end of the year, the meme coin space is receiving renewed attention amid widespread market volatility.
Sponsored Sponsored
Thrust Platform introduces regulatory framework for celebrity tokens
Thrust officially debuted at the Blockchain Futurist Conference in Miami on November 5-6. The platform has positioned itself as a solution to the persistent transparency problem in the memecoin market.
Secured a partnership with Iggy Azalea and content creator N3on. Mothercoin plans to migrate to new infrastructure by the end of 2025. A token featuring actress Megan Fox will also be released in December.
The platform has partnered with the law firm Croke Fairchild Duarte & Beres to enter into legal agreements with creators. This aims to prevent the pump-and-dump schemes that have plagued celebrity token launches throughout 2024.
Thrust’s model emphasizes vetted partnerships and contractual obligations for token creators, in contrast to existing platforms where accountability mechanisms remain limited.
Sponsored Sponsored
Changes in market dynamics due to decline in major virtual currencies
Bitcoin fell below $105,000, and Ethereum and other major cryptocurrencies also suffered significant corrections. The overall cryptocurrency market capitalization decreased by $100 billion. Long positions worth $1.14 billion were liquidated amid the Fed’s cautious message, reinforcing risk-off sentiment among institutional investors.
However, the memecoin sector has shown resilience, reaching a total market capitalization of over $40 billion in 2025. Tokens such as Dogecoin, Shiba Inu, and Pepe maintained their positions among the top 100 cryptocurrencies by market capitalization, attracting retail investors primarily in their 20s and 30s.
The Thrust platform differentiates itself by allocating 100% of presale funds to liquidity pools and implementing engagement-based reward mechanisms. This structure is in contrast to existing meme coin launchpads, where bonding curve models often favor early participants over community members.
Year-end catalyst positions memecoin with upside potential
The planned token migration, celebrity launches, and major weakness in cryptocurrencies have combined to create conditions that some analysts see as favorable for memecoin activity. Historical data shows that meme coins often gain momentum during periods of Bitcoin consolidation. In April 2024, tokens like BONK and FLOKI soared 46% and 26% respectively, while post-halving Bitcoin only rose 1.5%.
Thrust aims to legitimize celebrity-backed digital assets with a focus on verified partnerships and transparent tokenomics. It remains uncertain whether this approach can maintain the momentum it has seen since its initial launch, especially given the sector’s track record of short-term price increases.
The transition of Mother Coin and the upcoming launch of celebrity tokens will be concrete catalysts until December. However, market participants note that meme coin performance typically depends more on social media engagement and community sentiment than the underlying value proposition.
