Seychelles, Victoria, November 7, 2025: BitGet, the world’s largest universal exchange (UEX), has appointed Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO), strengthening its leadership in global brand narrative and user engagement strategy.
Ignacio has over 15 years of experience in technology, fintech and blockchain, with a career bridging engineering and marketing. Prior to Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Bank, where he helped expand global products, strengthen market positioning, and drive user growth. A self-described builder at heart, Ignacio combines the analytical thinking of an engineer with the storytelling talent of a marketer to translate complex technology into clear, compelling messages that resonate across cultures.
Ignacio’s mission at Bitget is to drive the company’s Universal Exchange (UEX) vision and bridge CeFi, DeFi, and TradFi into an ecosystem that is easily accessible to users of all levels. He will lead the brand’s global marketing initiatives with a focus on growing user engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key innovations such as On-Chain, GetAgent, and Equity Futures. His approach focuses on simplifying complex, technical products and injecting creativity, while positioning Bitget as both a financial and cultural platform for the next generation of users.
“The core of any great technology is based on increasing access and the disruptive opportunities it presents. For too long, finance has been fragmented. My mission at BitGet is to break down old barriers,” said Ignacio Aguirre Franco, BitGet’s CMO.
“I will ensure that the UEX story, a blueprint for the future of finance, resonates with billions of people around the world and makes secure access to cryptocurrencies and RWA a reality for everyone,” he added.
Ignacio’s arrival follows BitGet’s recent transition into a new era of universal exchanges aimed at deepening BitGet’s global influence and strengthening its reputation for innovation, security and trust. Bitget continues to build towards its long-term vision of financial inclusion, increasing the number of cross-market trading solutions with the goal of reaching 150 million users by 2026.
“Ignacio brings a combination of technical fluency and creative vision that is perfectly aligned with our mission. His direction will influence how Bitget connects innovation, culture, and community globally as we evolve into a truly universal exchange,” Bitget CEO Gracie Chen said in a statement welcoming Ignacio’s appointment.
As Bitget enters its seventh year of expanding its cultural reach through global partnerships with icons such as LALIGA, MotoGP, and the UNTOLD festival, Ignacio’s appointment demonstrates Bitget’s dedication to bridging the realms of technology and humanity, bringing people closer to a free economic future.
Read Ignacio’s full CMO letter here.
About biget
Founded in 2018, Bitget is the world’s largest universal exchange (UEX), providing over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets on a single platform. The ecosystem is committed to helping users trade smarter with AI-powered trading tools, interoperability between tokens on the Bitcoin, Ethereum, Solana, and BNB chains, and broader access to real-world assets. In terms of decentralization, Bitget Wallet runs as a leading non-custodial crypto wallet with support for over 130 blockchains and millions of tokens. Advanced swaps and market insights built into the platform provide multi-chain trading, staking, payments, and direct access to over 20,000 DApps.
Bitget is driving the adoption of cryptocurrencies through strategic partnerships, including its role as the official crypto partner of the world’s top football league LALIGA in the Eastern, Southeast Asian, and Latin American markets. In line with its global impact strategy, Bitget is collaborating with UNICEF to help educate 1.1 million people on blockchain by 2027. In the world of motorsport, Bitget is the exclusive cryptocurrency exchange partner for one of the world’s most thrilling championships, MotoGP™.
For more information, please visit our website | Twitter | Telegram | LinkedIn | Discord | Biget Wallet
Risk Warning: The prices of digital assets can be volatile and may experience significant fluctuations. Investors are advised to only allocate funds that they can afford to lose. The value of investments may be affected and financial objectives may not be achieved or the principal invested may not be recovered. You should always seek independent financial advice and carefully consider your personal financial experience and position. Past performance is not a reliable indicator of future results. Bitget is not responsible for any losses that may occur. Nothing contained herein should be construed as financial advice. Please see our Terms of Use for more information.
