(Victoria, Seychelles, December 3, 2025) – Bitget, the world’s largest universal exchange (UEX), has released the second video in its LALIGA collaboration series. This time it features soccer champion Julián Alvarez and GetAgent, the exchange’s AI-powered crypto assistant.
The new movie comes with a playful twist. Alvarez’s “secret coach” isn’t human at all, but an AI built to think quickly, read patterns and help traders make sharper decisions, the same way a world-class forward reads the field.
This video blends pitch-side intelligence and trading strategy, showing how the instincts that drive Alvarez in moments of pressure are mirrored by the data-driven signals that GetAgent delivers to its users in real-time.
Over the past few months, GetAgent has already proven its cultural appeal with Bitcoin Wallpaper Day, a global moment where users generated personalized BTC market art through AI, and the ongoing AI Trading Camp, which guides beginners through hands-on conversational learning.
Taken together, these touchpoints highlight how Bitget was shaping an AI-driven trading culture long before this campaign. Julian’s arrival was the next layer of that story, transforming GetAgent from a quiet product evolution into a personality that users recognize and interact with every day.
Bitget Chief Marketing Officer Ignacio Franco said the collaboration captures a common truth between elite football and smart trading.
“Great players aren’t defined by luck; they are defined by preparation, timing, and good guidance. GetAgent brings the same advantage to traders by transforming raw data into decisions they can confidently act on. By partnering with Julian, we can show in an empathetic way how the right intelligence can change the game.”
Julian Alvarez’s spot continues the expansion of Bitget’s UEX vision where AI, trading tools, and cultural storytelling meet in a single ecosystem. As Bitget evolves beyond the boundaries of traditional exchanges, features like GetAgent will sit at the heart of our broader strategy, providing our users with professional-level intelligence and everyday ease of use.
The best crypto AI is getting smarter. Bitget is preparing new modes for GetAgent that will take the assistant from quick market insights to deeper, more intuitive analysis, helping users move from hesitation to confident decision-making in seconds.
The new video with Julian Alvarez is now live across Bitget’s platforms and continues the brand’s commitment to blending UEX-era culture, sports, and smarter trading.
About biget
Founded in 2018, Bitget is the world’s largest universal exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets, as well as real-time access to Bitcoin prices, Ethereum prices, XRP prices, and other cryptocurrency prices, all on a single platform. The ecosystem is committed to helping users trade smarter with AI-powered trading tools, interoperability between Bitcoin, Ethereum, Solana, and BNB Chain tokens, and broader access to real-world assets. On the decentralized side, Bitget Wallet is an everyday finance app built to make cryptocurrencies a simple, secure part of your everyday finances. Serving over 80 million users, it bridges the rails of blockchain and real-world finance, providing an all-in-one platform for seamless on- and off-ramps, transactions, revenue, and payments.
Bitget is driving the adoption of cryptocurrencies through strategic partnerships, including its role as the official crypto partner of the world’s top football league LALIGA in the Eastern, Southeast Asian, and Latin American markets. In line with its global impact strategy, Bitget is collaborating with UNICEF to help educate 1.1 million people on blockchain by 2027. In the world of motorsport, Bitget is the exclusive cryptocurrency exchange partner for one of the world’s most thrilling championships, MotoGP™.
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