Metaplanet, a Tokyo-based publicly traded company (TSE: 3350), has significantly expanded its Bitcoin (BTC) Treasury holdings by purchasing an additional 463 BTC for around $55 million.
This strategic investment was carried out at an average price of around $119,500 per BTC. It underscores the company’s commitment to strengthening shareholder value through a considerable amount of cryptocurrency accumulation.
Strengthen the Ministry of Finance with Bitcoin
Following this recent acquisition, Metaplanet currently holds 17,595 BTC at an average purchase price of around $102,800 per coin. The company’s total investment in Bitcoin is around $1.8 billion, and it has Metaplanet among Japan’s largest company, the world’s largest holders of Bitcoin.
Metaplanet uses Bitcoin yield (BTC yield) as its key performance indicator (KPI) to measure the success of your financial strategy. BTC yield measures the rate of change in Bitcoin holdings compared to fully diluted stocks that are unresolved over a specific reporting period. Between July 1st and August 4th, 2025, Metaplanet reported a BTC yield of 24.6%, reflecting on a continuous positive accumulation.
The company also tracks gain metrics for BTC gain and BTC dollars. BTC gain quantifies the absolute growth of the company’s Bitcoin holdings, excluding the dilution effect from new share issuance. The gain in BTC dollars represents the market value of the BTC gain translated into US dollars. It provides investors with clear insight into Metaplanet’s financial management performance.
In the second quarter of 2025 (April 1 to June 30), Metaplanet reported a 129.4% BTC yield, accumulating 5,237 BTC BTC gains, converting them to approximately $644 million. These figures highlight Metaplanet’s robust financial strategy in leveraging cryptocurrency investments to strengthen the Ministry of Corporate Treasury.
Navigate inflation and currency risks
Metaplanet’s aggressive acquisition of Bitcoin is consistent with growing concerns over inflation and sustained yen depreciation. According to industry analysts, the company’s cryptocurrency strategy serves as a protective hedge against financial inflation.
“Japanese companies face permanent yen depreciation, making Bitcoin an attractive hard asset hedge,” said crypto market analysts in a previous statement to Beincrypto. “BTC offers excellent long-term risk-adjusted returns, especially in markets where actual yields remain negative.”
Metaplanet’s Bitcoin-centric financial management comes amid rising global inflation, particularly in major economies such as the US and Japan. With the yen’s persistent depreciation, Japanese companies see Bitcoin as a viable long-term protection against declining purchasing power.
The company’s extensive BTC holdings have contributed significantly to its corporate value. They veil traditional ventures like hotels and media. These legacy businesses currently represent only a limited revenue base.
The hotel segment remains stable, but its profit contribution remains modest compared to the size of cryptocurrency investments. In the first quarter of 2025, Metaplanet reported revenues of approximately $6 million, an increase of 943.9% year-on-year, due primarily to profits from Bitcoin sales and related activities.
Metaplanet stocks show volatility beyond Bitcoin fluctuations. This shows amplified exposure and sensitivity to changes in the crypto market. Volatility is driven by market premiums related to debt financing, new shares issue and expected future holdings.
Redefine corporate value through a Bitcoin-centric strategy
The company argues that KPI methodology accurately reflects the Treasury’s performance without exaggerating the implications of stock dilution. Management emphasizes that BTC yields, BTC gains, and BTC dollar gains are valuable financial performance metrics. These metrics can help you assess effectiveness independent of traditional revenue or profitability benchmarks.
Metaplanet’s continued accumulation of Bitcoin shows confidence in the long-term potential of BTC. The company sees it as a tool for robust inflation protection and attractive returns amidst global uncertainty. Investors are closely monitoring $101,000 per BTC price level marking Metaplanet’s corrupted threshold. This level is considered a financial “danger zone” in which potential losses can be realized.
Post-Japan’s Bitcoin Vanguard: Metaplanet added 463 BTC, and the holdings are now first appearing in Beincrypto.
