BitGet, the world’s largest universal exchange (UEX), has launched a new three-part campaign featuring LALIGA standout and Atletico Madrid player Julián Álvarez, bringing together world-class soccer talent and next-generation trading technology in a series of dynamic product films. Produced in official partnership with Bitget and LALIGA, the video spotlights the vision of Bitget Onchain, GetAgent, and Universal Exchange, each told through the high-performance lens that defines elite athletes like Alvarez.
The campaign will see Alvarez showcase how his strategic thinking in football naturally aligns with Bigget’s vision of ‘Smarter Deals’. Our first video on Bitget Onchain focuses on how users can access millions of tokens across multiple blockchains from a single account, leveraging AI-driven on-chain signals to help traders quickly and clearly identify new opportunities.
“LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sports can work together to move forward. We hope this series will appeal to all LALIGA fans,” said Javier Grea Nozaleda, director of sponsorship and licensing at LALIGA.
Alvarez appears in all three videos, bringing a playful and authentic connection between elite athletic performance and smart trade execution.
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“I was very excited to represent LALIGA in this campaign,” Alvarez said. “Soccer is all about timing, awareness and reading the game, and Biggett brings that same mindset to trading. Making smart moves at the right time will give you the best chance to win.”
Bitget CMO Ignacio Aguirre Franco added, “Julián brings the perfect combination of strategy and flair. These qualities accurately reflect the smarter, more integrated way we trade at Bitget. Whether on-chain, GetAgent, or UEX, our goal is to give all of our users the tools to think and act like champions.”
Each video debuts on its own dedicated landing page, guiding users through core features and new milestones across Bitget’s product ecosystem. The Onchain film is released today, with GetAgent and UEX editions to follow in the coming weeks.
Bitget and LALIGA’s partnership continues to bridge the worlds of sports and technology, leveraging storytelling, world-class talent, and product innovation to improve the way audiences around the world learn about Web3.
About biget
Founded in 2018, Bitget is the world’s largest universal exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets, as well as real-time access to Bitcoin prices, Ethereum prices, XRP prices, and other cryptocurrency prices, all on a single platform. The ecosystem is committed to helping users trade smarter with AI-powered trading tools, interoperability between Bitcoin, Ethereum, Solana, and BNB Chain tokens, and broader access to real-world assets. In terms of decentralization, Bitget Wallet runs as a leading non-custodial crypto wallet with support for over 130 blockchains and millions of tokens. Advanced swaps and market insights built into the platform provide multi-chain trading, staking, payments, and direct access to over 20,000 DApps.
Bitget is driving the adoption of cryptocurrencies through strategic partnerships, including its role as the official crypto partner of the world’s top football league LALIGA in the Eastern, Southeast Asian, and Latin American markets. In line with its global impact strategy, Bitget is collaborating with UNICEF to help educate 1.1 million people on blockchain by 2027. In the world of motorsport, Bitget is the exclusive cryptocurrency exchange partner for one of the world’s most thrilling championships, MotoGP™.
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