BTCC, one of the world’s longest-serving crypto exchanges, welcomed the 2023 defensive player of the year and doubled NBA All-Star Jaren Jackson Jr. as global brand ambassadors. As the incredible shot blocker and leader of the Memphis Grizzlies courts, Jalen Jackson Jr. will partner with the BTCC and Crypto worlds.
With BTCC’s first sports sponsorship, the partnership illustrates an important step in BTCC’s efforts to bring cryptocurrency closer to mainstream audiences and leverage its influence to expand the global user base of world-renowned athletes. The collaboration will focus on filling the gap between professional sports and cryptocurrency through a variety of marketing initiatives and fan engagement opportunities.
Beyond the basketball court, Jackson Jr.’s love for music and fashion pours more of the excellence of elite sports and the lifestyle and cultural relevance of next-generation finance. Through the integration of highly secure platforms, Jackson Jr. and his fans can focus on what is most important: their passionate hobby that follows the court.
Jackson Jr. fans are looking forward to seeing the opportunity to increase fan engagement with Jackson Jr. through BTCC, while also captivating the content and learning more about the players. The partnership highlights BTCC’s key features, including futures and copy trading.
“I’m very excited to join the BTCC family. They’re not just crypto brands. They’ve been there for over a decade. Such consistency means something to me. I’ve always worked, thought about it in the long run and believed in whether it’s basketball or it’s building your future or building your future.
Jackson is totally representing the type of leader BTCC wants to build in an industry where trust, discipline and long-term vision are at issue. The 7’0″ shot blocking phenom is known for his defensive power of locking down the enemy and leading with a calm mind, but it focuses on helping BTCC break the barriers of sport and code.
“Jaren brings a mindset of authenticity, consistency and championships. It’s worth reflecting what we’ve built at BTCC over the past 14 years,” says Aaryn Ling, BTCC’s Head of Branding. “We are not here for hype. We are here for the nature and character and traits of Jalen. We embody everything as an icon of sports, culture and lifestyle. We welcome Jackson into the BTCC family and are excited to see what’s going forward!”
To launch this exciting partnership, BTCC will launch a trading competition featuring Jackson Jr.’s signed merchandise and a large prize pool. For more information, please click here. Stay tuned for more information about BTCC’s official website and X account.
About Jaren Jackson Jr.
Jaren Jackson Jr. is a professional basketball player for the Memphis Grizzlies of the National Basketball Association. Three all-defensive team picks, two All-Stars and the 2023 NBA Defensive Player of the Year averaged 18.5 points and 5.5 rebounds in 407 career games against Memphis. Jackson’s defensive skills, combined with his offensive versatility, make him one of the most valuable players on the court.
Beyond his basketball career, Jaren Jackson Jr. is known for his intellectual pursuits and business interests. He is considered one of the most business-savvy young athletes in the NBA. As an NBA star with a strong presence on and off the court, he represents not only a competitor, but also the next generation of athletes who are brand builders and innovators.
About BTCC
Founded in 2011, BTCC has established itself as a trusted and reputable exchange thanks to its unwavering commitment to security and transparency. Operating globally, BTCC holds regulatory licenses in the US, Canada and Europe, with a major focus on compliance with regulations. With over 9.1 million users worldwide, BTCC boasts a perfect 14-year safety record, offering market-leading liquidity and exceptional security.
With its mission to provide a fair and reliable trading platform in all senses, BTCC offers a diverse range of services, offering spots, futures (up to 500x leverage), and copy trading. What’s more, BTCC boasts free demo trading capabilities, making it the perfect option for beginners looking for a reliable practice environment. The longevity and reliability of the platform made it more popular among both beginners and experienced traders.
Official website: https://www.btcc.com/en-us
X: https://x.com/btccexchange
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Post BTCC Exchange was first introduced to Beincrypto with NBA superstar and lifestyle icon Jaren Jackson Jr. on the sports sponsorship court.
