Token2049 Singapore officially ended on October 2nd. As a Platinum sponsor, JU.com displayed the rhythm of the brand and product on display floors, side events and media activities. In her keynote address, CEO and co-founder Sammy Lee outlined the platform’s ecosystem expansion, Xbrokers’ RWA liquidity framework, Jupay Financial Ecosystem, and the central belief that “asset ownership is a digital human right.”
Onsite engagement and community interaction
The Ju.com booth was one of the busiest spots at the venue and attracted the constant flow of visitors. Visitors participated in the interactive “Look! Point. Click. Trade.” We collected exclusive products as games, including the JU IP T-shirt and the Singapore-inspired “Merlion Ju Bag.” The booth design features Ju.com’s upgraded orange and black color scheme with a distinctive “J” symbol at its core.
During the meeting, Ju.com collaborated with several ecosystem partners for joint promotions, organising pre-event campaigns and prizes. The official after-party, “Juvibe: I’mpossible Night,” brings together web3 builders, investors and community members from all over the world.
CEO Sammi’s keynote highlights
Ju.com CEO Sammi Li gave the keynote speech with the visual logic behind the brand upgrade. On the screen, the word “impossible” instantly shifted to “I can” as the orange “J” slipped into place and created a clear, immediate transformation.
She explained that first-time users should no longer be discouraged by seed phrase hurdles, cross-chain transfers, or transaction fees. The essence of Ju.com’s brand upgrades is to make all interaction signals “can do this.”
The platform’s product philosophy refers to the target assets, starts by clicking without an external wallet or seed phrase, and distills into three simple steps: transaction with a seamless finish in the background and payments. The live demo showed how Fiat deposits could flow frictionlessly into crypto and return to the trading screen within seconds.
As of September 2025, Ju.com has grown to over 50 million users worldwide, spanning over 100 countries, with daily trading volumes of approximately $5 billion. Today, its ecosystem includes Ju Chain (L1 Blockchain Infrastructure), Xbrokers (RWA Liquidity Network), Jucard (Seamless Payment Solution), Jupay (PayFi Infrastructure), and Ju.com Labs (Venture & Incubation). The Jus Token, which launched earlier this year for $0.10, rose above $7.
Jupay Ecosystem: A complete loop from Trading to DailyF Life
In her speech, Sammi spent quite a bit of time explaining Jupay’s core position as Jupay’s infrastructure foundation. She described Jupay as a “bridge that connects Web3 assets to Web2 Life” built through several important modules.
Jucard: Lowest Rates Global Expenses
Jucard covers more than 200 countries and regions through the Visa/MasterCard network and charges just 0.6% of fees, well below the traditional cross-border payment costs. Users can generate digital cards in one minute through an efficient KYC process and use them straight away. The built-in real-time exchange rate engine automatically handles instant conversions between crypto and Fiat. When users pay with encryption like USDT, BTC, JU, the system converts it into the seller’s accepted Fiat currency in real-time fees, processing the entire process in the background. Juchain ensures the security of your settlements and transparency of your assets custody rights, on-chain where all payment records can be verified.
Fiat-on-ramp and global remittances: filling the final miles of fund flow
Jupay’s Fiat On-Ramp module allows for unlimited global access. Sammi said, “Through deep partnerships with third-party payment platforms such as Simplex and MoonPay, users can quickly deposit using major Fiat currencies such as USD and EUR, and complete the entire journey to execution of their first transaction within minutes.”
Jupay’s global remittance capabilities redefine cross-border transfers. Settling on the blockchain, funds will arrive in real time at fees with multiple brokerage fees, far below traditional wire transfers that take 3-5 business days. Recipients can choose to receive cryptocurrency or convert directly to local Fiat to meet the needs of various scenarios.
QR Code Payment and Merchant System: Seamless Bridge from Web3 to Web2
Payment with Jupay QR codes brings crypto assets to your daily life. Users scan the QR code via the mobile app and enter the amount to confirm. The flow is the same as Alipay or Wechat Pay, but cryptocurrency settles in the background. Merchants will receive a Fiat settlement, users will pay in USDT or BTC, and all complex conversions will be absorbed into Jupey’s infrastructure.
Merchant Side offers complete point-of-sale and back-end solutions with one-click onboarding, with no complex technology integration required. The merchant backend supports order management, transaction statistics, refund processing, and API integration to meet the needs of a variety of commercial scenarios. Sammi said, “Whether you’re a street corner shop or a chain brand, you can complete the deployment within hours and accept cryptocurrency payments.”
Julife: Integrate crypto assets into everyday life
The final part of the Jupay Ecosystem is Julife, which deeply integrates crypto assets and daily life services. Coverage includes mobile top-up, hotel and flight booking, retail shopping, online shopping and gaming consumption. Sammi said, “The logic of Julife is simple: If all assets are chained, why would you simply convert them to Fiat? We’ll deliver your spending scenario directly.”
The Strategic Significance of Jupey: The World’s First Borderless Financial Lifestyle Loop
Sammi said, “Many payment solutions only process one segment, perhaps a card, perhaps a transfer, perhaps a QR code, but users need a full experience: deposits, trade, expenditures, transfers, this service. Jupey is the first in the world to connect all these segments and achieve the lowest rates, fastest speeds and widest coverage at every stage.”
She continued. “More importantly, Jupey is isolated and non-existent. It is deeply integrated with JUCOM’s trading platform, Ju Chain’s high-performance public chain, and Xbrokers’ RWA liquidity network. Within this ecosystem, users are exchanges like trade, investment, salaries, salaries, maintenance.
Sammi also highlighted the Xbrokers and its “triple flywheel model.” Within the strict KYC/AML framework, retail investors can now participate in Hong Kong’s private placements, once exclusively for institutions. Subscribed stocks are automatically staked to ease immediate sales pressure, and the rules are transparent on-chain. The license broker retains custody of Real Equities, which trades directly on JU.com, with both Fiat and Stablecoin Ramps integrated. Additionally, Staked Share generates $x Rewards and coupon incentives on a schedule-based basis, on-chain with all activity visible.
She highlighted that the model will bring about three important changes: For investors, potential returns combine subscription discounts, dividends, staking yields and stock performance to combine results according to market conditions and holding period. For businesses, funding and secondary market support form a loop, placing it into a sustained liquidity mechanism from one-off events. For regulatory authorities, all participants pass KYC/AML, custody and settlements are processed through authorized bodies, and all funds and incentive flows remain transparent and auditable.
“Static holdings are converted to active contributors,” Sami concluded. “Fluidity starts to function as a system.”
In compliance, JU.com holds multiple licenses, including US MSB Registration, Thailand Exchange License, and Stablecoin Authorization, and is currently applying for licenses under the VARA and EU MICA Framework in Dubai. The team counts over 500 experts from over 30 countries, combining global standards with local adaptation. When friction occurs, the user’s journey accelerates from initial attempts to success to deeper exploration.
Looking into the future, Sammi said that blockchain should disappear into the background like electricity. Users should only see a clean interface and predictable results. The US and Hong Kong stock zones, along with the Early Bird Subscription Zone, are located as gateways to mainstream adoption, where complexity is absorbed by the system and are performed in familiar steps.
Finally, Sammi highlighted Ju.com’s core values. “Asset ownership is a digital human right. We are building sovereign asset exchanges on two pillars: dynamic custody, allowing us to move freely between self-law and exchange.
Juvibe: I’m a possible night
On the evening of October 2nd, Zouk Singapore was transformed into an immersive orange and black space. Juvibe: I’mpossible Night Afterparty brings together thousands of Web3 experts, investors and community members and has become one of the most talked about side events at Token2049.
The event featured a 360° LED wall and dynamic stage design built around the “J” symbol, and a theme of “unrewritten.” Co-hosted by four title sponsors from Juchain, Xbrokers, Alibaba Cloud and Butterfly, this brand showcase combines parties, live DJ performances, award draws and immersive visuals. Each sponsor presented Juchain with a secure L1 architecture, Xbrokers with the deployment of the Early Bird subscription zone, and Alibaba Cloud and Butterfly with infrastructure and ecosystem collaborations.
From expos to emotions
Throughout the exhibitions, keynotes and afterparties, the Ju.com brand has landed on all levels: visual, product and emotional. Visitors have experienced “Points. Clicks. Deals.” In the interactive game, I understood RWA’s fluidity framework through Sammi’s keynote speech and told the story to Juvibe’s collective memory.
When attendees left, some discussed the mechanisms of Xbrokers and Jupay, while others explored the architecture of Juchain, but many shared photos of the exclusive Ju Merchandise. The message was clear. When complexity disappears, participation increases, trust deepens, and recruitment increases.
Sammi closed his keynote with a simple promise. “On Ju.com, users don’t see complexity. They see clarity, speed and control.
